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A Marketing and PR Manager is a person who manages the marketing of a business or service. They can be responsible for several services or products, or be in charge of a single product.
While taking a strategic overview and planning ahead to maximise profits, the manager must also pay attention to the details, setting the example for staff to deliver a standard of service and presentation that meets guests’ needs and expectations. Business and people management are equally important elements.
The main duties of the job depends on the size, structure and goals of the establishment you’re working for, but the core responsibility is to implement and report on marketing initiatives.
In the role of Marketing and PR Manager you would be responsible for the planned and unplanned images of your employer. Planned images may include print or video advertisements, public speaking engagements, endorsements, and printed literature.
Developing the brand and image of the business
Perhaps the most important duty performed by a marketing/PR manager is the development of his or her employer’s brand. Consisting of visuals, such as a logo, and sometimes sounds, such as music used in a television or radio advertisement, a brand is the image that comes to mind when customers think of company.
Handling the establishment Public Relations
The marketing and PR manager represents his employer in the media. He grants interviews in an effort to promote new products, services or initiatives. He represents the firm at charitable events and other happenings taking place throughout the community. In times of crisis, he may also perform damage control, courting the press for the purpose of changing a negative opinion of his company.
Promoting and marketing the business
An important responsibility of a Marketing and PR Manager is to efficiently promote and market the establishment with proper advertising campaigns and public relations.
What can you expect to earn being a Marketing and PR Manager? The position salaries will vary depending on experience in marketing, but will typically be in the region of £23,000 to £50,000 per year depending on experience.
As of August 2017, the average salary for a Marketing and PR Manager in the UK is £32,209 (Source: PayScale). If you have lots of experience you will be in high demand and hit the higher end of the salary bracket. It also depends largely on the type of establishment you are working for and the available budget they have.